Tarah Malhotra-Feinberg
Los Angeles, California, United States
7K followers
500+ connections
About
Award-winning senior executive with 20+ years of success pioneering entertainment and…
Articles by Tarah
Activity
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Beyond excited for this epic gathering of the Who’s Who in AI. Kudos to the HumanX team for the incredible curation. See you this weekend, and for…
Beyond excited for this epic gathering of the Who’s Who in AI. Kudos to the HumanX team for the incredible curation. See you this weekend, and for…
Liked by Tarah Malhotra-Feinberg
Experience
Education
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Brandeis University
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Activities and Societies: Founded Brandeis Television and Executive Produced, Directed and wrote series & films. Other activities: Ultimate team, lacrosse, theater, film
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Film & TV production
Screenwriting
Media Business Management -
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Activities and Societies: Lacrosse, theater, student government, National Honors Society, Boy's State
Volunteer Experience
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Mentor
iMentor
- Present 11 years 4 months
Education
4-year program where I'm partnered with a high school student for his entire high school career. We email weekly, meet at least once a month and I'm there to support him as he pursues his academic and personal goals.
Publications
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The CMO's Guide to the New Facebook
iCrossing POV
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
Other authorsSee publication -
The CMO's Guide to Google+
iCrossing POV
If you are a CMO, you might consider the launch of Google+ Pages as just another issue for your community manager to worry about. And you might be right when it comes to the mechanics of setting up your company's Google+ Page. But we urge you to take a look at the big picture: by developing a social layer that consists of content-rich platforms such as Google Plus and YouTube Premium channels, Google is giving brands an opportunity to reach people across bought, earned, and owned media in ways…
If you are a CMO, you might consider the launch of Google+ Pages as just another issue for your community manager to worry about. And you might be right when it comes to the mechanics of setting up your company's Google+ Page. But we urge you to take a look at the big picture: by developing a social layer that consists of content-rich platforms such as Google Plus and YouTube Premium channels, Google is giving brands an opportunity to reach people across bought, earned, and owned media in ways never before possible.
Other authorsSee publication -
The CMO's Guide to Google+
iCrossing POV
If you are a CMO, you might consider the launch of Google+ Pages as just another issue for your community manager to worry about. And you might be right when it comes to the mechanics of setting up your company's Google+ Page. But we urge you to take a look at the big picture: by developing a social layer that consists of content-rich platforms such as Google Plus and YouTube Premium channels, Google is giving brands an opportunity to reach people across bought, earned, and owned media in ways…
If you are a CMO, you might consider the launch of Google+ Pages as just another issue for your community manager to worry about. And you might be right when it comes to the mechanics of setting up your company's Google+ Page. But we urge you to take a look at the big picture: by developing a social layer that consists of content-rich platforms such as Google Plus and YouTube Premium channels, Google is giving brands an opportunity to reach people across bought, earned, and owned media in ways never before possible.
Other authorsSee publication
Languages
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English
Native or bilingual proficiency
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French
Limited working proficiency
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Hindi
Elementary proficiency
Organizations
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Producers Guild of America
New Media Council
- Present
Recommendations received
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